Ladies Nights Aren’t about Women. It’s a Clever Marketing Strategy to Make Men Spend More
All those Saturday nights when you were at the bar, clutching your free cocktail, you must've had a male friend come up and start talking about the unfairness of the free drinks that are given only to women? Why do women have all the fun? Why do women constantly complain about equality, when here they are, getting free drinks? We're here to blow that myth wide open.
You would think that after eons of dealing with pushy men, gender-based violence, and a denial of basic rights, a girl could enjoy one free drink without being booed; but life just doesn't work that way. Utopia is not here. Ladies' nights are a phenomenon which is problematic and contended. While many women are thankful for one day of free drinking and relaxation, there are hundreds of men on the internet, and otherwise, just going off about how ladies' nights are a meninist issue, with women getting preferential treatment.
Women get free ladies night in bars. We men don't even get free "Friendzone".#MakeMenEqualAgain— Devendra (@deven_zip) June 16, 2017
Ladies night bitches dont even bring purses and money to tip the bartenders. Lol idek why a bar would do that.— 👨🏽✈️ (@HighHefner) October 14, 2016
Why do women want equal "rights"? If I never had to pay for drinks or dinner plus had doors opened, sounds like men need those pink hats— Solomon (@_Sal_Azucar) March 16, 2017
The so-called "wage gap" is probably made up for with all the free drinks women get at bars and clubs. ¯\_(ツ)_/¯— Phil Johnston (@JahPhilMe) June 8, 2017
If you are a so called "Feminist" who wants equal rights i don't ever want you to be at a Ladies night for the free drinks— Xay aint Blonde 2k17 (@ImTonio) January 25, 2017
So this lady I know calls herself a "true feminist" and she goes to bars every Tuesday cuz "free drinks on ladies night"— PRETTY PISTOL 🔫 (@BerhaPaar) October 21, 2016
There is nothing wrong with accepting free drinks, when you are being used as a tool by the bars. The first thing we must remember about ladies' nights is that they are not for the benefit of the women themselves.
It's cute that men think "Ladies Night" started because people appreciate women and want them to enjoy a night out LOL— atticus (@racybones) June 5, 2017
Ladies' nights were originally designed as a marketing trick with women as bait to attract men, for the men to throng in and gawk at drunk ladies. It is female objectification at its subtle best. Generally, the free drinks are offered during a certain time slot, and less time and more drinks equals more drunk women.
I hate when men say it's easy being a women for reasons such as "we get free drinks" . LIKE ARE U DUMB— _ (@Lalaolea) May 29, 2017
Ladies' nights are basically adverts of bars full of drunk women to attract the 'typical heterosexual male.' Ladies' nights make good economic sense for most clubs, because they draw the largest crowds. Women come for the free drinks, and men come for the women.
Nightclubs should have a ladies night where it's legit no men allowed. That's a true Ladies Night™— HQ (@gaildelainey) June 12, 2017
Not only are these a trick to lure in more male customers, they also perpetrate a gender stereotype like there is no tomorrow. Most ladies' nights' drinks include only cocktails and light drinks, the so-called ' feminine drinks' with pink parasols and lots of fruits, because hey, women like fruits, flowers, and pink. They just don't have it in them to down rum or whiskey. *queue eye roll*
OK - so we haven't tried this yet - but why do beer brands always make pink drinks for women?! http://bit.ly/1zrUAr— Campaign: Brands (@CampaignBrands) August 19, 2009
@TemusT hence why they are called pink drinks and are only meant for women and gayles— Happiness Ambassador (@Ndawapeka) May 20, 2012
Often you cannot even taste the alcohol under all the layers.
Most drinks on this particular night use cheap alcohol and bad liquor to make the drinks, to make the cost cutting effective. So, at the end of the day, not only are men paying more for drinks, there is also a bunch of leftover money that was saved by using sub-par alcohol in the free drinks. Voila, marketing strategy successful.
Another reason the ladies' nights' are not as inclusive for women as they are supposed to be is that the trope of the 'gold-digging woman' is perpetrated. Bartenders are dismissive of women, and the men believe that the women are there only for the free things, because what self respecting woman would accept free drinks, right? It's not as if there is a wage gap or anything.
It's about time that women are able to go out and have a drink or two without gender stereotypes biting at their ankles. And for the men, they did try 'gentlemen's night,' but no one went. So can everyone just enjoy their drink and stop complaining? And if men really have a problem with ladies' nights, stop attending them, and then let's see how long they last.